Moz is commonly used for SEO research and ongoing monitoring—things like keyword discovery, link analysis, rank tracking, and site auditing. If you are comparing options, the most practical approach is to match a tool’s data coverage, limits, and workflow to the specific tasks you run weekly.
The products below are presented as credible alternatives across different budgets and workflows. For any platform, plan names and limits can change, so treat published pricing as a starting reference.
- Keyword Research
- Backlink Analysis
- Rank Tracking
- Site Audits
- Reporting
- Local SEO
Table of Contents
Moz Alternatives Comparison Table
This table prioritizes published entry pricing, core fit, and whether there is a free tier or trial. Each price reference is tied to an official source link (used once per tool).
| Tool | Best-Fit Category | Published Entry Price (Reference) | Free Tier / Trial | Notes |
|---|---|---|---|---|
| Ahrefs | Backlinks + competitive research | From $29/month (Starter) | Plan-dependent | Useful when your priority is link intelligence and competitor analysis depth. [Source-1✅] |
| SE Ranking | All-in-one SEO suite | From €59/month (Essential) | Trial commonly available | A balanced option for rank tracking + audits with configurable usage tiers. [Source-2✅] |
| Serpstat | All-in-one SEO suite | From $59/month (Individual) | Published plans | Often chosen for multi-module workflows (research, tracking, and audits) under one account structure. [Source-3✅] |
| SpyFu | Competitive research (SEO/PPC) | From $39/month (Basic) | Published plans | Strong fit when you want competitive visibility and straightforward plan tiers. [Source-4✅] |
| Majestic | Backlink database and link metrics | From €46.99/month (Lite) | Published plans | Practical for teams that treat link analysis as the main decision layer. [Source-5✅] |
| Screaming Frog | Technical crawling (desktop) | Free (500 URLs) or €245/year license | Free tier available | When technical SEO is the priority, a dedicated crawler is often the most direct alternative. [Source-6✅] |
| Raven Tools | Reporting + multi-source dashboards | From $39/month (yearly prepaid) or $49/month monthly | Free trial offered | Built for client reporting, dashboards, and bundled marketing data sources. [Source-7✅] |
| BrightLocal | Local SEO + listings/reputation | From $39/month | 14-day trial (no card stated) | If your Moz usage is heavily local-focused, dedicated local platforms can be a cleaner match. [Source-8✅] |
| Ubersuggest | Entry-level SEO suite | Plan pricing varies by region and billing option | 7-day free trial for monthly plans (as stated) | Often positioned for simple workflows: keywords, site audit, and tracking with clear onboarding. [Source-9✅] |
| Google Search Console | Free baseline (indexing + performance) | Free | Free | Best as a non-negotiable foundation for search performance and indexing signals. [Source-10✅] |
What Moz Typically Helps With
Most Moz workflows map to a repeatable set of SEO jobs. When comparing alternatives, treat these jobs as the evaluation checklist rather than comparing feature names alone.
- Keyword research: discovery, difficulty-style metrics, and SERP inspection.
- Backlink analysis: link discovery, quality signals, and competitor comparisons.
- Rank tracking: scheduled position tracking across keywords, locations, and devices.
- Site auditing: crawl-based technical issues and prioritized fix lists.
- Reporting: exports, scheduled reports, and stakeholder summaries.
- Practical Takeaway
- If your weekly routine is mostly link review, choose a backlink-first platform. If it is mostly audits and recurring rankings, choose a suite that optimizes project management and limits.
- Where Most Mismatches Happen
- Teams often discover later that plan limits (projects, tracked keywords, crawled pages, seats, exports) matter more than the interface.
How to Choose the Right Alternative
Use a criteria-first approach. It keeps the choice objective even when tools overlap.
- Primary job to optimize: keyword discovery, links, audits, ranks, reporting, or local visibility.
- Limits that match your volume: number of projects, tracked keywords, crawl allowances, and export caps.
- Collaboration model: how many users need access and whether you need shareable reporting.
- Data freshness expectations: daily ranks versus weekly; frequent crawl comparisons versus occasional checks.
- Integrations: whether you need Google Search Console, analytics, or Looker Studio style connectors.
- Budget structure: monthly flexibility versus annual savings, and whether you need an entry plan that scales smoothly.
Simple decision rule: choose a suite when you want a single subscription to cover most tasks; choose specialists when one data type (links, crawling, or ranks) drives your decisions.
Alternatives by Primary Use Case
The same “Moz alternative” can mean different things. The categories below keep comparisons clean and reduce tool overlap.
All-in-One SEO Suites
These are strongest when you want keywords + tracking + audits in one place, with predictable plan tiers.
- SE Ranking
- Serpstat
- Ubersuggest (entry-level workflows)
Backlink-First Platforms
Best when link analysis is the central signal for competitive strategy and outreach prioritization.
- Ahrefs
- Majestic
Reporting and Multi-Source Dashboards
Useful when stakeholder communication is the main time sink and you want repeatable outputs.
- Raven Tools
Competitive Research Focus
Choose this category when your internal questions sound like “What do competitors rank for?” and you want fast comparisons.
- SpyFu
Technical Crawling and Audits
When crawling depth and diagnostics matter most, a dedicated crawler can be the cleanest path.
Local SEO Workflows
If your focus is local presence (citations, reviews, multi-location tracking), specialized tooling can keep the workflow tighter.
- BrightLocal
Feature Coverage Snapshot
This snapshot is a practical “does it cover the job?” view. It is intentionally simplified, so confirm plan-level limits for your exact workload.
| SEO Job | SE Ranking | Serpstat | Ahrefs | Majestic | SpyFu | Screaming Frog | Raven Tools | BrightLocal | Search Console |
|---|---|---|---|---|---|---|---|---|---|
| Keyword research | ✓ | ✓ | ✓ | – | ✓ | – | Partial | Partial | – |
| Backlink analysis | Partial | Partial | ✓ | ✓ | Partial | – | Partial | – | – |
| Rank tracking | ✓ | ✓ | Partial | – | Partial | – | ✓ | Partial | – |
| Technical crawling | ✓ | ✓ | Partial | – | Partial | ✓ | ✓ | – | – |
| Reporting automation | ✓ | ✓ | Partial | Partial | Partial | Partial | ✓ | Partial | – |
| Local SEO focus | Partial | Partial | – | – | – | – | Partial | ✓ | – |
Workflow Notes That Often Matter
Two tools can “check the same boxes” yet feel different in daily use. The decision usually comes down to limits, exports, and collaboration.
- Project math: number of sites, keywords, locations, and scheduled reports you need every month.
- Seat design: whether access is per user, per workspace, or bundled into higher tiers.
- Reporting surface: PDF scheduling, shareable links, dashboards, and client-friendly views.
- Audit depth: whether you need crawl comparisons, issue segmentation, and export-ready outputs.
- Data portability: CSV exports, API availability, and how easily you can migrate historical tracking.
Practical pairing that works well: use Google Search Console as the baseline signal set, then add one paid platform that matches your primary job (suite, links, crawling, reporting, or local).
FAQ
Frequently Asked Questions
Which Moz alternative is closest to an “all-in-one” replacement?
For a single subscription that covers research, tracking, and audits in one workflow, suites such as SE Ranking or Serpstat are typically the closest category match. The best choice is the one whose plan limits align with your number of projects and tracked keywords.
If backlinks are the main priority, which tools are most relevant?
Backlink-first platforms like Ahrefs and Majestic are designed around link intelligence and competitive link comparisons. They are commonly selected when link analysis is the primary decision input.
Do I still need Google Search Console if I pay for an SEO platform?
In most workflows, yes. Search Console provides direct visibility into Google indexing and search performance signals, so it is often kept as a baseline even when using paid tools for research, tracking, and auditing.
What is the cleanest alternative for technical site audits?
If you want crawl-focused diagnostics and structured exports, a dedicated crawler like Screaming Frog is frequently used as the core technical auditing tool, sometimes alongside a suite for keyword and tracking needs.
What should I compare first: features or plan limits?
Start with plan limits. Features often look similar across platforms, while limits determine whether the tool is comfortable at your scale (projects, tracked keywords, crawl allowances, users, and reporting frequency).
Is it reasonable to combine two specialized tools instead of one suite?
Yes. Many teams run a focused combination—such as a backlink-first platform plus a crawler, or a reporting platform plus Search Console—when that combination produces clearer outputs and better fit for their internal workflow.
If you want the closest “single platform” feel, start by comparing suite-style options and match limits to your workload. If one data type drives your decisions—links, crawling, or reporting—specialists can deliver a cleaner, more focused workflow.