People usually look for Klaviyo alternatives for one simple reason: they want the same outcomes (revenue, retention, and better customer timing) with a different feature mix, pricing model, or workflow style.
This page stays practical. It focuses on what each platform is built to do, how it tends to charge, and which setups it matches best—without pushing you toward a single “right” choice.
How To Decide Faster (Without Guesswork)
If your store relies on purchase events, product feeds, and customer segments that update in real time, prioritize tools that treat ecommerce data as a first-class citizen. If your team is more “CRM-first,” pick a platform where email is one part of a broader system.
- Start with your data source (Shopify, WooCommerce, custom app, CRM).
- Choose a pricing model you can forecast: contacts, sends, or seats.
- Validate what “multichannel” means: email only, or email + SMS + push in one place.
Table of Contents
Alternatives Snapshot
This snapshot is designed for quick scanning. It highlights channels, the main billing driver, and what each tool is commonly chosen for.
| Platform | Channels | Main Billing Driver | Best-Fit Pattern |
|---|---|---|---|
| Omnisend | Email, SMS, Push | Contacts + usage (plan tier + SMS credits) | Ecommerce teams that want ready-made automations |
| Mailchimp | Email (plus add-ons) | Plan tier + contacts (varies by plan) | General marketing with broad template + audience tools |
| Brevo | Email, transactional options | Email volume (sends) | Teams that prefer send-based pricing predictability |
| ActiveCampaign | Email + automation + CRM elements | Plan tier + contacts | Automation-heavy workflows across marketing and sales |
| Drip | Email + ecommerce automation | List size + send volume | Lifecycle marketing centered on store behavior |
| HubSpot | Marketing suite (email + CRM ecosystem) | Seats + marketing contacts (varies by tier) | Companies that want one platform for multiple teams |
| Customer.io | Email + lifecycle messaging | Profiles + usage (plan dependent) | Product-led or data-driven messaging teams |
| Campaign Monitor | Email + automation | Plan tier + contacts/sends (varies) | Design-forward campaigns with straightforward automations |
| Sendlane | Email + ecommerce focus | Plan tier + list size (varies) | Stores that want ecommerce-first messaging features |
| Attentive | SMS, Email, Push | Subscriber size + message volume | Brands that treat SMS as a primary revenue channel |
| Postscript | SMS (Shopify-oriented) | Messaging usage + plan structure | Shopify brands prioritizing SMS operations and scaling |
Reading tip: if two tools look similar, compare them on data model (how they store customers/events), then on billing. Those two choices usually decide day-to-day usability.
What Klaviyo Covers
Klaviyo is widely used for email and SMS marketing that leans heavily on customer behavior, especially ecommerce events. Its public pricing overview highlights starting free, then scaling across email/SMS capabilities and related features in one platform.[Source-1✅]
- Where Klaviyo Usually Shines
- Behavior-based segmentation, abandoned cart flows, browse flows, and post-purchase messaging that depends on event data.
- Typical Team Setup
- Marketing ownership with light engineering support for data quality and tracking consistency.
- Data sensitivity: event tracking quality affects results.
- Channel mix: some teams want SMS fully separate; others want it unified.
- Pricing predictability: forecasting can differ by how “contacts vs sends” are handled.
How To Compare Alternatives
Most platforms overlap on newsletters and basic automation. The meaningful differences show up in how they model customer data and what they make easy.
Core Comparison Points
- Data inputs: store events, CRM fields, product catalog, custom events.
- Segmentation depth: real-time vs scheduled recalculation.
- Automation builder: branching logic, time windows, frequency caps.
- Reporting: attribution windows, cohort views, deliverability signals.
Pricing Patterns You’ll Run Into
- Contacts/profiles: predictable for steady lists, sensitive to list growth.
- Email sends: predictable for fixed volume, flexible for multiple audiences.
- Seats + contacts: fits cross-team use, depends on internal adoption.
When “All-In-One” Helps
Unified systems can reduce handoffs when you need shared contact history, shared lifecycle stages, and marketing + sales alignment. If your goal is purely ecommerce email/SMS execution, a focused tool can feel faster day to day.
Email And SMS Platforms
Omnisend
- Ecommerce-first
- Email + SMS + Push
- Prebuilt automations
Omnisend is commonly chosen when a team wants email + SMS + push under one roof, with ecommerce-oriented automation templates and reporting that maps to store performance.
- Often used for abandoned cart, browse abandonment, welcome, and post-purchase flows.
- Useful if you prefer a platform that emphasizes store-ready journeys.
On its pricing page, Omnisend highlights an approach where plan tiers can include benefits tied to SMS usage, including notes about SMS credits on certain plans.[Source-2✅]
Best fit if you want multichannel campaigns without assembling separate tools for email and texting.
Mailchimp
- General marketing
- Templates + audience tools
- Plan tiers
Mailchimp tends to appeal to teams that want a widely recognized email marketing workflow, solid campaign building, and plan tiers that scale from basic needs to more advanced marketing operations.[Source-3✅]
- Good for teams that value campaign creation speed and a familiar UI.
- Often paired with ecommerce integrations when a store wants email coverage without heavy customization.
- Useful when your segmentation needs are clear and you want consistency in production.
Brevo
- Send-based pricing
- Marketing + transactional
- Scaling by volume
Brevo is a strong candidate when you want pricing that commonly emphasizes email volume (sends) and you like the idea of combining marketing campaigns with transactional messaging options, depending on how you set things up.[Source-4✅]
When Brevo Fits Nicely
- You forecast by messages sent more than list size.
- You run frequent campaigns but keep contacts stable.
- You want flexibility across marketing and operational emails.
What To Verify In A Trial
- How ecommerce events and product data map into segments.
- Whether your required automations are easy to express in the workflow builder.
- Reporting views that matter most for your team’s decisions.
Automation And CRM Suites
ActiveCampaign
- Automation-first
- CRM-style workflows
- Integration breadth
ActiveCampaign is often considered when a team wants advanced automation and the option to connect marketing actions with CRM-style follow-up. Its pricing page also emphasizes a large integration ecosystem (including “1,000+ integrations”).[Source-5✅]
- A good match for teams that map lifecycle stages beyond ecommerce (lead qualification, pipeline steps).
- Useful when you want one automation system to coordinate email, segmentation, and sales handoffs.
HubSpot Marketing Hub
- All-in-one ecosystem
- Seats + contacts logic
- Cross-team visibility
HubSpot is a natural alternative when the goal is a shared platform across marketing, sales, and service. HubSpot’s own Marketing Hub pricing guide explains that total cost can depend on multiple factors (including seats/user types, marketing contacts, payment schedule, and onboarding).[Source-6✅]
Where HubSpot Typically Helps
- One contact record shared across teams.
- Lifecycle reporting beyond email-only performance.
- Standardized processes for larger organizations.
What To Validate
- How marketing contacts are counted in your scenario.
- Which teams need paid seats vs lighter access.
- Whether ecommerce events flow in at the detail you need.
Ecommerce CRM Options
Drip
- Ecommerce CRM positioning
- Automation builder
- List + volume pricing
Drip is frequently evaluated by ecommerce brands that want a system oriented around customer lifecycle and store behaviors. Drip’s pricing page states that pricing is based on list size and send volume, and it shows an example starting price (e.g., $39/month in the on-page calculator).[Source-7✅]
- Useful if your team wants automation depth but stays ecommerce-centric.
- Often fits brands that prefer modeling lifecycle stages and repeat purchase patterns.
Customer.io
- Lifecycle messaging
- Data-driven teams
- Flexible plans
Customer.io is commonly used for lifecycle messaging that is driven by events, attributes, and behavioral signals. Its pricing page positions plans as flexible and tailored to different setups, which often appeals to teams that want to align messaging closely with product or store data flows.[Source-8✅]
If you have strong event tracking and want messaging to behave like product logic, a platform like Customer.io can feel very natural.
Sendlane
- Ecommerce focus
- Email-first operations
- Automation + campaigns
Sendlane is often considered by brands that want an ecommerce-oriented messaging platform and prefer a workflow that keeps campaigns and automations tightly connected. Its pricing page provides the entry point for how Sendlane packages plans as list size and needs change.[Source-9✅]
SMS-Focused Options
If your evaluation is specifically about SMS performance and operations, it can be practical to compare SMS-first tools separately from email-centric platforms. Some brands keep email in one system and let SMS run on its own.
Attentive
- SMS-first mindset
- Multi-channel options
- Enterprise-style support
Attentive positions pricing as tailored to your business based on variables like message volume, list size, channel mix, and selected AI products; it also references 150+ pre-built integrations on the pricing page.[Source-10✅]
- Strong fit when SMS is treated as a primary channel with dedicated goals and workflows.
- Worth considering if you want structured support and cross-channel orchestration options.
Postscript
- Shopify-centered SMS
- Carrier fee transparency
- Scale options
Postscript is widely used by Shopify brands that want SMS operations to be highly specialized. Its pricing page includes specifics around scaling options, including a stated carrier price point of $750/month for designated short codes (passed through without markup, per the page).[Source-11✅]
Deliverability And Domain Basics
No matter which platform you choose, inbox placement depends heavily on domain authentication and sending practices. Google’s sender guidelines recommend setting up SPF, DKIM, and DMARC for your sending domains to improve delivery to Gmail.[Source-12✅]
What This Means In Real Platform Comparisons
- Prioritize tools that make it easy to manage verified sending domains and align from-addresses.
- Check whether the platform supports suppression, bounce handling, and complaint controls in the way your team expects.
- For migrations, plan for a measured ramp-up so engagement signals remain steady.
Campaign Monitor (Email-First Alternative)
If your need is primarily email campaigns and automations—with an emphasis on clean design workflows—Campaign Monitor remains a recognizable option. Its official pricing page is the best starting point to understand how plans are packaged for different needs.[Source-13✅]
At this point, the best shortlist is the one that matches your data reality. If you run high-frequency campaigns, a send-based model can feel stable. If your list grows quickly, contact-based billing can change faster. Either can be perfectly workable—what matters is forecasting and workflow comfort.
FAQ
Frequently Asked Questions
Which Klaviyo Alternative Is Closest For Ecommerce Email And SMS?
Look at tools that treat ecommerce events as a core input and offer both email and SMS in a unified workflow. Omnisend is a common comparison point for that setup, while SMS-first tools can be paired with an email platform if you prefer separation.
Is Send-Based Pricing Better Than Contact-Based Pricing?
Neither is universally better. Send-based pricing can be easier to forecast when you know your monthly volume. Contact-based pricing can feel stable when your list growth is predictable and engagement is steady.
What Should I Check First In A Trial?
Start with segmentation and automation: can you build the journeys you rely on without workarounds? Next, validate integrations and data mapping (products, orders, customer attributes). Finally, confirm reporting that matches your decision-making cadence.
Can I Use One Tool For Email And Another For SMS?
Yes. Many brands keep email on one platform while running SMS in a specialized system. This can be useful if SMS has its own team, compliance workflow, or deliverability approach.
What Is The Biggest Risk When Switching Platforms?
The main risk is losing momentum in segmentation, automation timing, or deliverability signals during the transition. A careful migration plan usually focuses on verified domains, list hygiene, and phased rollout of key automations.
Which Option Fits Teams That Need CRM And Marketing Together?
CRM-style suites are typically the better match when marketing and sales need a shared contact record and shared lifecycle reporting. HubSpot and ActiveCampaign are often compared in that category, depending on how your team works.